Increase website conversion with the Funnel Philosophy

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The Funnel Philosophy is based on the idea that, although people come to your site by many different means and for many different reasons, you ultimately want them to do something specific—like buy your products, subscribe to your RSS, or contact you directly.

Click below to zoom image or download a PNG format or download an EPS format.

Design your website like a funnel

Feel free to use this image in your own business for internal use, but you may not use this image for external use or for profit in any way.

7 comments skip to comment form

  1. Kirk Phillips said— 4 days later

    This tool serves as a great reminder that visitors have different behaviors, needs, and paths to the site, all of which should be considered during design. Nicely done.

    #1

  2. Dhane Diesil said— 5 days later

    What a great model. Thanks!

    #2

  3. Brian Cray said— 1 week later

    Thanks Kirk and Dhane! Sometimes there is simply no better way to communicate than to draw it out. :)

    #3

  4. Gabriella said— 3 weeks later

    Always nice to see it visually. What I have yet to grasp is how to get your readers to comment or post on your blog? We have so much information some was written before the “Guru’s” even mentioned that topic… Problem is we can barely get 5 people to respond while they have over 50+ responses. Hey thanks for the visual it’s very helpful!

    #4

  5. Mert TOL said— 3 months later

    Another great article Brian. Congrats!

    #5

  6. Rick Whittington said— 3 months later

    You’ve just summed up my design/marketing philosophy in a well-thought-out diagram. Congrats!

    #6

  7. Geno Prussakov said— 3 months later

    Excellent visualization and conclusions/tips, Brian. Retweeting this right away…

    #7

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