Comments on: Ultimate A/B Testing resources and how I used them

By: The Importance of A/B Design Testing | Design Shack

The Importance of A/B Design Testing | Design Shack — Tue, 09 Mar 2010 14:31:05 +0000

[...] Ultimate A/B Testing resources and how I used them (Brian Cray) [...]

By: Rex Dixon

Rex Dixon — Fri, 15 Jan 2010 18:29:03 +0000

Here are two sites that might be useful – http://www.performable.com/ and http://www.abtests.com/ – Performable actually just announced a $3 million round from Charles River Ventures today on Boston.com ( http://bit.ly/7oQ7IU )!

By: Flow » Blog Archive » Daily Digest for January 8th - The zeitgeist daily

Fri, 08 Jan 2010 13:44:03 +0000

[...] Shared Ultimate A/B Testing resources and how I used them. [...]

By: Rex Dixon

Rex Dixon — Thu, 31 Dec 2009 17:13:05 +0000

@MikeDarnell – Was interested in your Treepodia.com biz and how you measure success or failure of a video test? Is there any type of process or “how to” on measuring the results for a/b testing or multivariate testing?

By: Moving Past Best-Guess Design « Designing Great Experiences

Moving Past Best-Guess Design « Designing Great Experiences — Tue, 20 Oct 2009 22:59:42 +0000

[...] Ultimate A/B Testing resources and how I used them, Brian Cray [...]

By: SEO Isn’t Just About Clicks: How to Reap 3 Side Benefits of SEO | The Adventures of SEO Boy

Tue, 06 Oct 2009 17:25:45 +0000

[...] in other marketing materials. Nothing is more quick to measure behavioral responses than web pages. A/B testing your pages is, again, a no-brainer. But one idea that is neglected using the strongest content in other mediums – brochures, [...]

By: Mike Darnell

Mike Darnell — Fri, 18 Sep 2009 11:39:07 +0000

Split testing can be done for video as well. By automatically generating slightly different videos promoting the same product and continuously optimizing the video to be displayed based on how well each version preforms in terms of sales generated. We’ve been able to take split testing a step further.

The results speak for themselves:

“Since launching online videos earlier this year with Treepodia we’ve experienced a 30% increase in product page conversion rates”
Roy Hessel – CEO – EyeBuyDirect.com

Original article here: http://bit.ly/18um4X

Cheers,
Mike
http://Treepodia.com
@treepodia

By: Genetify: A free, open-source alternative to Google Website Optimizer for Split Testing

Thu, 27 Aug 2009 21:06:38 +0000

[...] telling me about Genetify during some disc golf today. Check out Brian’s hit article about A/B Testing to learn more. Related Posts:Google Analytics is Killing Your WebsiteMust-Read Posts on Wordpress [...]

By: Usability

Usability — Mon, 24 Aug 2009 16:10:53 +0000

Great Brian, let us know of the results. I guess ‘respond’ is out when it comes to adding comments. I guess people would find it easy when a comment is called a comment (rather than ‘respond’).

yahoo has the equivalent of google website optimizer – they call this test and target. Its not free of course, being more enterprise-class, it seems to be suited for a/b, multivariate and other types of testing also.

http://www.omniture.com/en/products/conversion/testandtarget

By: Brian Cray

Brian Cray — Mon, 24 Aug 2009 15:58:43 +0000

@Usability: Testing massive differences with A/B testing makes the cause of the conversion changes more difficult to understand. For this reason small changes are highly recommended to large changes.