Brian Cray: Measurement-driven, user-focused web entrepreneur & consultant

An attempt to increase visitor engagement by displaying an estimated time to read articles. Includes PHP implementation code.

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Extending a feature list will only complicate a service. In order to truly be competitive we have to increase our ability to solve user problems.

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In a social web, a URL is a placeholder for webpage authority. Query strings dilute URL authority by spreading authority across unique URLs. Here’s how to prevent it.

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Once upon a time, designers had to invest some time into blogging, which made pumping out crap a pretty stupid idea. Then it changed.

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Who would’ve thought that the secret to unlocking your website’s potential lies in your kitchen cabinets?

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Bounce rates are thrown around like the golden rule of engagement measurement. I’d like to challenge that idea.

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Crafting high-ranking post titles can lead to much higher levels of engaged search traffic. Here’s some tips to craft high-ranking post titles.

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A data-driven argument for the importance of minimalism and critical design choice.

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Innovation sits in the middle of a multi-discipline group, waiting to be discovered through cross-discipline collaboration.

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A detailed look at how I approached the redesign of Nearby Tweets, a geo-location social app based on the Twitter API.

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