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Blogging essentials: Why do people care what you have to say?

Warning: The following statistics not for the faint of heart. If you've just started blogging, your blog is one of about 215,000 other blogs started the same day. You've got 22.6 million competitors world wide that are merely a click away. If you actually write a post, it is sent into the vast blogosphere with some other 900,000 daily blog posts. (Gathered from Technorati: State of the Blogosphere)

If you're a seasoned blogger, you know how impossibly hard it is to get and keep subscribers. But subscriber count is one of our core measurements for success.

What to do? Follow my blogging essentials series or get eaten alive. Seriously.

Developing a Unique Selling Point

With 22.6 million competitors a click away, you don't have time for an elevator pitch. Your visitors are not stuck in elevators with you to hear your stuttering start to an incomplete pitch. They are armed with a trigger happy finger set to click away at the first confusing message (see: .

Make your first impression clear and concise. Marketing people call this a Unique Selling Point (USP) and its a major part of your brand. In short, what do you offer that few others can offer? The fewer competitors the better.

Since eye tracking research suggests that people look towards the top of your page first or most often, its best to make your case there. Try to keep it with 5-10 words.