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3 eye tracking studies that influenced my latest redesign

Eye tracking studies provide unique insight into user behavior. The following 3 eye tracking studies were part of my research for my redesign.

1. Web form design guidelines: an eyetracking study

An in-depth comparison of three form designs—Google mail signup, Hotmail signup, and Yahoo! Mail signup. The selection of forms are ideal because each form is long as well as unique in terms of label positioning, field grouping, and identification of required fields. Here are my major takeaways from the study:

Read the full first study

2. The Best of Eyetrack III: What We Saw When We Looked Through Their Eyes

This study focused on the layout of regular content and whether users scan or read. Here were my major takeaways from the study:

Read the full second study

3. F-Shaped Pattern For Reading Web Content

This is a classic eye-tracking study by a classic guru: Jakob Nielsen. If you don't know who he is and you're in web design, read his books or get out of the biz. Anyway, this particular eye tracking study reveals that users read content in a "F" pattern. Here are my major takeaways from the study:

Read the full third story

Using eye tracking studies in my redesign

Common themes arose in all of the eye tracking studies that made it impossible to ignore the strong implications of these rules:

What are your feelings about eye tracking studies? Are they reliable? What do you feel about the results? Are they valid? Your opinions are welcome!