Happier customers. Smarter businesses.

I design and implement user-centered strategies for the web that make customers happy and businesses smarter. With a unique combination of web marketing and IT expertise, my work is strategic, measured, and innovative.

Behavioral web analytics

It's one thing to look at your number of website visits. It's another to understand user behaviors and preferences through advanced web analytics. With Google Analytics I design customized reporting that caters to and help you measure your specific web strategies.

A/B testing

How do you find out what really works? A/B testing allows simultaneous testing of multiple designs to see which best supports your strategy. With tools like Google Website Optimizer and Genetify I can assist in the design and implementation of effective A/B or multivariate tests.

User-centered wireframing

Wireframes help maintain a design's focus on what works rather than what looks good, resulting in more effective final designs. I use industry-leading tools like OmniGraffle to create a wireframed design that matches user needs with web strategy.

SEO

Search engines can be a great source of traffic, but you're listed with millions of other websites. Search engine optimization is the process of researching and using the right keywords to accomplish more visibility in search engines, ultimately driving more of the right traffic to your website.

Custom user experience design

My philosophy is to design simple, user-centered interfaces that bring people and businesses together in an interactive environment, a philosophy that has served me well as my projects have been featured by such publishers as Fast Company, Entrepreneur Magazine, Mac|Life, Mashable, and others.

Custom web development

Recognized in the web development community as an expert, backed with a portfolio of popular web apps, I can build custom apps that bring you closer to your goals, whether it's a website feature, open API integration, or complete web app solutions.